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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2021


Pride On
Company: Facebook, Inc.
Brand: Facebook Groups
Country: United States
Year: 2021
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Online Video
Target: Gays & Mainstream
Agency: in-house



I am what I am
Company: Heineken International
Brand: Amstel
Country: Brazil
Year: 2021
Region: Latin/South America
Business Category: Alcoholic Beverages
Medium: Television
Target: Gays & Mainstream
Agency: Wunderman Thompson

AdRespect Score:


Dayley
Company: Verizon Communications
Brand: Verizon
Country: United States
Year: 2021
Region: US National
Business Category: Telecommunications
Medium: Television
Target: Gays & Mainstream
Agency: McCann

AdRespect Score:


New Iconic Kisses
Company: Mercado Livre/Mercado Libre
Brand: Mercado Livre/Mercado Libre
Country: Argentina
Year: 2021
Region: Latin/South America
Business Category: Dot-com
Medium: Television
Target: Gays & Mainstream
Agency: GUT São Paulo

AdRespect Score:


Make something unique with our basics/Maak iets uniek met onze basics
Company: Zeeman
Brand: Zeeman
Country: Netherlands
Year: 2021
Region: Europe
Business Category: Retail
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Underwear that fits well and looks good/Ondergoed dat lekker zit én mooi staat
Company: Zeeman
Brand: Zeeman
Country: Netherlands
Year: 2021
Region: Europe
Business Category: Retail
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


The Calling-Emma
Company: U.S. Army
Brand: GoArmy
Country: United States
Year: 2021
Region: US National
Business Category: Military
Medium: Television
Target: Gays & Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:


Aless Gibaja
Company: Mars Inc.
Brand: Snickers
Country: Spain
Year: 2021
Region: Europe
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Dan Levy
Company: Mars Inc.
Brand: M&M
Country: United States
Year: 2021
Region: US National
Business Category: Confectionery/Candy/Gum
Medium: Television
Target: Gays & Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Defy Logic
Company: Logitech International
Brand: Logitech
Country: United States
Year: 2021
Region: US National
Business Category: Consumer Electronics
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


It Pays to be Dan (Gas)
Company: Citigroup
Brand: Citi Custom Cash Card
Country: United States
Year: 2021
Region: US National
Business Category: Financial Services
Medium: Television
Target: Gays & Mainstream
Agency: Publicis Groupe

AdRespect Score:


Take On Lifting Each Other Up/Trans Woman
Company: Facebook, Inc.
Brand: Facebook Groups
Country: United States
Year: 2021
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Gays & Mainstream
Agency:

AdRespect Score:

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