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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2019


Jonathan Van Ness and Ted Danson
Company: Diageo
Brand: Smirnoff vodka
Country: United States
Year: 2019
Region: US National
Business Category: Alcoholic Beverages
Medium: Online Video
Target: Gays
Agency: 72andSunny



Get Something You Want
Company: Allstate Corp.
Brand: esurance
Country: United States
Year: 2019
Region: US National
Business Category: Financial Services
Medium: Television
Target: Gays & Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


Bedroom Habitats, Small Bed
Company: IKEA International
Brand: IKEA
Country: United States
Year: 2019
Region: US National
Business Category: Retail
Medium: Online Video
Target: Gays & Mainstream
Agency: Wavemaker



Nelson & Florian | Real friends.
Company: Snap Inc.
Brand: Snapchat
Country: United States
Year: 2019
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Gays & Mainstream
Agency: SpecialGuest

AdRespect Score:


Not-So-Silent Nights
Company: Diageo
Brand: Smirnoff vodka
Country: United States
Year: 2019
Region: US National
Business Category: Alcoholic Beverages
Medium: Television
Target: Gays & Mainstream
Agency: 72andSunny

AdRespect Score:


First Shave, the Story of Samson
Company: Procter & Gamble Co.
Brand: Gillette
Country: United States
Year: 2019
Region: US National
Business Category: Personal Products
Medium: Television
Target: Gays & Mainstream
Agency: Grey Worldwide

AdRespect Score:


Thinking of You
Company: Target Corp.
Brand: Target
Country: United States
Year: 2019
Region: US National
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Mother

AdRespect Score:


Make Happy
Company: Lindt & Sprüngli
Brand: Russell Stover Chocolates
Country: United States
Year: 2019
Region: US National
Business Category: Packaged Foods
Medium: Television
Target: Gays & Mainstream
Agency: Cutwater

AdRespect Score:


Connected Not Distracted
Company: Levi Strauss & Co.
Brand: Levi’s Trucker Jacket with Jacquard by Google
Country: United States
Year: 2019
Region: US National
Business Category: Fashion/Apparel
Medium: Online Video
Target: Gays & Mainstream
Agency: FCB Worldwide



A Halloween PSA
Company: My Heroes
Brand: My Heroes
Country: United States
Year: 2019
Region: US National
Business Category: Public Service Announcements
Medium: Online Video
Target: Gays & Mainstream
Agency:



Ayo & Dikembé | Real friends.
Company: Snap Inc.
Brand: Snapchat
Country: United States
Year: 2019
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Gays & Mainstream
Agency: SpecialGuest

AdRespect Score:

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