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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2018


First Dance - women
Company: Apple
Brand: iPhone
Country: Australia
Year: 2018
Region: Australia/New Zealand
Business Category: Telecommunications
Medium: Television
Target: Gays & Mainstream
Agency: TBWA Worldwide

AdRespect Score:


First Dance - men outdoors
Company: Apple
Brand: iPhone
Country: Australia
Year: 2018
Region: Australia/New Zealand
Business Category: Telecommunications
Medium: Television
Target: Gays & Mainstream
Agency: TBWA Worldwide

AdRespect Score:


First Dance - men indoors
Company: Apple
Brand: iPhone
Country: Australia
Year: 2018
Region: Australia/New Zealand
Business Category: Telecommunications
Medium: Television
Target: Gays & Mainstream
Agency: TBWA Worldwide

AdRespect Score:


Hair Talk
Company: Unilever
Brand: Sunsilk
Country: Thailand
Year: 2018
Region: Asia
Business Category: Personal Products
Medium: Online Video
Target: Gays & Mainstream
Agency: JWT



This Coke is a Fanta
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Brazil
Year: 2018
Region: Latin/South America
Business Category: Non-Alcoholic Beverages
Medium: Online Video
Target: Gays & Mainstream
Agency: in-house



Gus Kenworthy - Letters - My Road to Pyeongchang
Company: Samsung
Brand: Samsung
Country: United States
Year: 2018
Region: Global
Business Category: Telecommunications
Medium: Online Video
Target: Gays & Mainstream
Agency: Wieden + Kennedy



3 Big Things in 1 Little Fling!
Company: Procter & Gamble Co.
Brand: Gain Flings
Country: United States
Year: 2018
Region: US National
Business Category: Household Products
Medium: Television
Target: Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:


Stand Up
Company: Qantas Airways
Brand: Qantas Airways
Country: Australia
Year: 2018
Region: Australia/New Zealand
Business Category: Airlines
Medium: Television
Target: Gays & Mainstream
Agency: Brand+Story

AdRespect Score:


Spring Summer 2018 Campaign
Company: Suitsupply
Brand: Suitsupply
Country: Netherlands
Year: 2018
Region: Europe, Global
Business Category: Fashion/Apparel
Medium: Television
Target: Gays & Mainstream
Agency: in-house

AdRespect Score:


Shoulders Of Greatness
Company: Procter & Gamble Co.
Brand: Head & Shoulders
Country: United States
Year: 2018
Region: North America
Business Category: Personal Products
Medium: Television
Target: Gays & Mainstream
Agency: Wieden + Kennedy

AdRespect Score:


Little Ones
Company: T-Mobile International AG & Co. K.G.
Brand: T-Mobile
Country: United States
Year: 2018
Region: US National
Business Category: Telecommunications
Medium: Television
Target: Gays & Mainstream
Agency: Launch Advertising

AdRespect Score:


Shoulders were made for greatness. Not dandruff.
Company: Procter & Gamble Co.
Brand: Head & Shoulders
Country: United States
Year: 2018
Region: US National
Business Category: Personal Products
Medium: Print
Target: Gays & Mainstream
Agency: Wieden + Kennedy



Team United
Company: UAL Corp.
Brand: United Airlines
Country: United States
Year: 2018
Region: US National
Business Category: Airlines
Medium: Television
Target: Mainstream
Agency: mcgarrybowen

AdRespect Score:


Champions trailer
Company: NBCUniversal
Brand: Champions tv show
Country: United States
Year: 2018
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Gays & Mainstream
Agency: NBCUniversal

AdRespect Score:

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