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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2016


Tree Time
Company: Sprint
Brand: Sprint
Country: United States
Year: 2016
Region: US National
Business Category: Telecommunications
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Lad gaverne tale - fra Far/Let the gifts speak - from Dad
Company: Elkjøp
Brand: Elgiganten
Country: Denmark , Sweden
Year: 2016
Region: Europe
Business Category: Retail
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Lad gaverne tale - fra Far/Let the gifts speak - from Dad
Company: Elkjøp
Brand: Elgiganten
Country: Denmark , Sweden
Year: 2016
Region: Europe
Business Category: Retail
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Set his heart racing.
Company: DaimlerChrysler
Brand: Mercedes-Benz
Country: United States
Year: 2016
Region: US National
Business Category: Automotive
Medium: Print
Target: Gays
Agency: unknown



Go Bold!
Company: PepsiCo
Brand: Doritos
Country: United States
Year: 2016
Region: US National
Business Category: Packaged Foods
Medium: Online Video
Target: Gays & Mainstream
Agency: consumer generated



Know You're Ready for this Chapter and the Next
Company: PNC Financial Services Group
Brand: PNC Bank
Country: United States
Year: 2016
Region: US National
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Deutsch



Know You're Ready for this Chapter and the Next
Company: PNC Financial Services Group
Brand: PNC Bank
Country: United States
Year: 2016
Region: US National
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Deutsch



Shot on iPhone - Mother's Day
Company: Apple
Brand: iPhone
Country: United States
Year: 2016
Region: Global
Business Category: Consumer Electronics
Medium: Television
Target: Gays & Mainstream
Agency:

AdRespect Score:


Shot on iPhone - Mother's Day
Company: Apple
Brand: iPhone
Country: United States
Year: 2016
Region: US National
Business Category: Consumer Electronics
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Sometimes you just need a smile
Company: Colgate-Palmolive company
Brand: Colgate
Country: Mexico
Year: 2016
Region: North America
Business Category: Personal Products
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


This Ad Is Gender Neutral
Company: Diesel
Brand: Diesel
Country: United States
Year: 2016
Region: US National
Business Category: Fashion/Apparel
Medium: Print
Target: Gays & Mainstream
Agency: Diesel in-house



The District Romantics
Company: Washington DC Convention and Tourism Corp.
Brand: Washington, DC
Country: United States
Year: 2016
Region: US National
Business Category: Travel/Tourism Bureaus
Medium: Print
Target: Gays
Agency: unknown


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