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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2015


Hot Gay Dads
Company: Nikon Corp.
Brand: Nikon
Country: United States
Year: 2015
Region: US National
Business Category: Cameras/Film
Medium: Online Video
Target: Gays & Mainstream
Agency: unknown



Too Rich to Care Layover
Company: Sprint
Brand: Sprint
Country: United States
Year: 2015
Region: US National
Business Category: Telecommunications
Medium: Television
Target: Mainstream
Agency: Deutsch

AdRespect Score:


Alex & Pam
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Year: 2015
Region: US National, Global
Business Category: Retail
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


First Love
Company: Aetna
Brand: Aetna
Country: United States
Year: 2015
Region: US National, Global
Business Category: Financial Services
Medium: Online Video
Target: Gays
Agency: unknown



First Fatherhood Moments
Company: Unilever
Brand: Dove Men+Care
Country: United States
Year: 2015
Region: US National
Business Category: Personal Products
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Google My Business
Company: Google Inc.
Brand: Google
Country: United States
Year: 2015
Region: US National
Business Category: Dot-com
Medium: Television
Target: Gays & Mainstream
Agency: Venables Bell & Partners

AdRespect Score:


BOLD IS BEAUTIFUL | THE VISIT
Company: Myntra
Brand: Anouk
Country: India
Year: 2015
Region: Asia
Business Category: Fashion/Apparel
Medium: Online Video
Target: Gays
Agency: unknown



Summer in Motion
Company: Explore Minnesota
Brand: Minnesota
Country: United States
Year: 2015
Region: US National
Business Category: Travel/Tourism Bureaus
Medium: Television
Target: Gays
Agency: unknown

AdRespect Score:


Be True to Your Pleasure
Company: Unilever
Brand: Magnum
Country: United Kingdom
Year: 2015
Region: Europe
Business Category: Packaged Foods
Medium: Online Video
Target: Gays
Agency: unknown



Hillary Clinton for President
Company: Hillary for America
Brand: Hillary for America
Country: United States
Year: 2015
Region: US National
Business Category: National Politics
Medium: Online Video
Target: Gays & Mainstream
Agency: unknown



Dia dos Namorados O Boticário
Company: O Boticario
Brand: O Boticario
Country: Brazil
Year: 2015
Region: Latin/South America
Business Category: Cosmetics
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Money Back
Company: Heineken International
Brand: Heineken Light
Country: United States
Year: 2015
Region: US National
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Wieden + Kennedy

AdRespect Score:

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