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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2003


Delivery-Washing Machine
Company: L'Easy
Brand: L'Easy
Country: Denmark
Year: 2003
Region: Europe
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Kunde & Co.

AdRespect Score:


Kathy Griffin
Company: Gemstar-TV Guide International
Brand: TV Guide
Country: United States
Year: 2003
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: Richards Group

AdRespect Score:


Romeo, Juliet and ?
Company: YES DBS TV Satellite Services Ltd.
Brand: Yes
Country: Israel
Year: 2003
Region: Middle East
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: McCann

AdRespect Score:


Italian Lovers
Company: Copasetic Custom Clothing Co.
Brand: Copasetic Custom Clothing Co.
Country: Canada
Year: 2003
Region: North America
Business Category: Fashion/Apparel
Medium: Television, Cinema
Target: Mainstream
Agency: Grey Worldwide



Italian Lovers
Company: Copasetic Custom Clothing Co.
Brand: Copasetic Custom Clothing Co.
Country: Canada
Year: 2003
Region: North America
Business Category: Fashion/Apparel
Medium: Television, Cinema
Target: Mainstream
Agency: Grey Worldwide



Italian Lovers
Company: Copasetic Custom Clothing Co.
Brand: Copasetic Custom Clothing Co.
Country: Canada
Year: 2003
Region: North America
Business Category: Fashion/Apparel
Medium: Television, Cinema
Target: Mainstream
Agency: Grey Worldwide

AdRespect Score:


Italian Lovers
Company: Copasetic Custom Clothing Co.
Brand: Copasetic Custom Clothing Co.
Country: Canada
Year: 2003
Region: North America
Business Category: Fashion/Apparel
Medium: Television, Cinema
Target: Mainstream
Agency: Grey Worldwide

AdRespect Score:


Sharks
Company: ViacomCBS
Brand: MTV - Fight For Your Rights
Country: United States
Year: 2003
Region: North America
Business Category: Public Service Announcements
Medium: Television
Target: Mainstream
Agency: Radical Media

AdRespect Score:


A Window Where One Ought To Be
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Year: 2003
Region: North America
Business Category: Automotive
Medium: Print
Target: Gays
Agency: Moon City Productions



Domestic Partners
Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: FCB Worldwide



Domestic Partners
Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: FCB Worldwide



Domestic Partners
Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: FCB Worldwide



Altoids Strips Men of Pride
Company: Wm. Wrigley Jr. Company
Brand: Altoids
Country: United States
Year: 2003
Region: North America
Business Category: Confectionery/Candy/Gum
Medium: Social Media
Target: Gays
Agency: Leo Burnett Co.



Camping Trip
Company: General Motors Corp.
Brand: Saturn
Country: United States
Year: 2003
Region: North America
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Goodby Silverstein & Partners

AdRespect Score:


Camping Trip
Company: General Motors Corp.
Brand: Saturn
Country: United States
Year: 2003
Region: North America
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Goodby Silverstein & Partners

AdRespect Score:


Talk Is Good
Company: AT&T
Brand: AT&T Local
Country: United States
Year: 2003
Region: North America
Business Category: Telecommunications
Medium: Television
Target: Mainstream
Agency: Y&R

AdRespect Score:


Sing Song
Company: A.G. Barr
Brand: Irn-Bru
Country: United Kingdom
Year: 2003
Region: Europe
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: The Leith Agency

AdRespect Score:


The Marlboro Man Is 'The Ultimate Stud'
Company: American Legacy Foundation
Brand: American Legacy Foundation
Country: United States
Year: 2003
Region: North America, US Regional
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: CPB Group/Crispin, Porter + Bogusky



The Marlboro Man Is 'The Ultimate Stud'
Company: American Legacy Foundation
Brand: American Legacy Foundation
Country: United States
Year: 2003
Region: North America, US Regional
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: CPB Group/Crispin, Porter + Bogusky



Get Organized, Part 2
Company: IKEA International
Brand: IKEA
Country: Australia
Year: 2003
Region: Australia/New Zealand
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: BMF

AdRespect Score:


Get Organized, Part 2
Company: IKEA International
Brand: IKEA
Country: Australia
Year: 2003
Region: Australia/New Zealand
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: BMF

AdRespect Score:


The Brad
Company: Diageo
Brand: Smirnoff Triple Black Ice
Country: United States
Year: 2003
Region: North America, Europe, Africa
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


The Brad
Company: Diageo
Brand: Smirnoff Triple Black Ice
Country: United States
Year: 2003
Region: North America, Europe, Africa
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


The Brad
Company: Diageo
Brand: Smirnoff Triple Black Ice
Country: United States
Year: 2003
Region: North America, Europe, Africa
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


Electric Cords
Company: BHV SA
Brand: BHV
Country: France
Year: 2003
Region: Europe
Business Category: Retail
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: Bass Pression



Electric Cords
Company: BHV SA
Brand: BHV
Country: France
Year: 2003
Region: Europe
Business Category: Retail
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: Bass Pression


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