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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2001


The Sailor
Company: Coca-Cola Co.
Brand: Minute Maid
Country: France
Year: 2001
Region: Europe
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


Opportunity
Company: Mandarin Communications
Brand: Sunday
Country: Hong Kong
Year: 2001
Region: Asia
Business Category: Telecommunications
Medium: Print
Target: Mainstream
Agency: BBDO Worldwide



Friendly Rivals/Popeye
Company: Coca-Cola Co.
Brand: Minute Maid
Country: United States
Year: 2001
Region: North America
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: Leo Burnett Co.

AdRespect Score:


Starting Over
Company: IKEA International
Brand: IKEA
Country: Sweden
Year: 2001
Region: Europe
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:


The Proposal
Company: Gruppo Campari
Brand: Skyy Vodka
Country: United States
Year: 2001
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Mainstream
Agency: Lambesis



Train
Company: Unilever
Brand: Iglo
Country: Germany
Year: 2001
Region: Europe
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: McCann

AdRespect Score:


Country
Company: Unilever
Brand: Iglo
Country: Germany
Year: 2001
Region: Europe
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: McCann

AdRespect Score:


Tolérance
Company: La Presse
Brand: La Presse
Country: Canada
Year: 2001
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: Cossette Communication Group

AdRespect Score:


Mile High Club
Company: Müller
Brand: Müllerlight/Muller Light
Country: United Kingdom
Year: 2001
Region: Europe
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: Publicis Groupe

AdRespect Score:


Bruce Hayes
Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Year: 2001
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: FCB Worldwide



Clean Your Hands
Company: Philip Morris Cos.
Brand: Rocher Suchard
Country: France
Year: 2001
Region: Europe
Business Category: Confectionery/Candy/Gum
Medium: Print
Target: Mainstream
Agency: Y&R



Make It a Double
Company: Allied Domecq
Brand: Beefeater
Country: United States
Year: 2001
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Mainstream
Agency: unknown



Who? Not What?
Company: Aetna
Brand: Aetna
Country: United States
Year: 2001
Region: North America
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Grey Worldwide



It's All About Being Connected
Company: Verizon Communications
Brand: Verizon
Country: United States
Year: 2001
Region: North America
Business Category: Telecommunications
Medium: Print
Target: Business-to-Business
Agency: Lowe Worldwide



Always Brewed With Pride
Company: SABMiller
Brand: Miller Lite
Country: United States
Year: 2001
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Ogilvy & Mather Worldwide


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