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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 1998


Sleeping Beauty
Company: Oslo Gay & Lesbian Festival
Brand: Oslo Gay & Lesbian Film Festival
Country: Norway
Year: 1998
Region: Europe
Business Category: Gay Businesses
Medium: Cinema
Target: Gays
Agency: Bates Worldwide



Legs
Company: Bacardi Ltd.
Brand: Disaronno Originale
Country: Canada
Year: 1998
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: McCann

AdRespect Score:


Coming Out 'Straight'
Company: Eaton department stores
Brand: Eaton's
Country: Canada
Year: 1998
Region: North America
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Roche McCaulay & Partners

AdRespect Score:


Reunion-Kiss
Company: Lifetime Entertainment Services
Brand: Lifetime channel
Country: United States
Year: 1998
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: Soho Pictures

AdRespect Score:


Be You
Company: AIDS Project LA
Brand: Gay/Lesbian health awareness
Country: United States
Year: 1998
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays
Agency: BBDO Worldwide

AdRespect Score:


We Lose
Company: AIDS Project LA
Brand: Gay/Lesbian health awareness
Country: United States
Year: 1998
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays
Agency: BBDO Worldwide

AdRespect Score:


We Need
Company: AIDS Project LA
Brand: Gay/Lesbian health awareness
Country: United States
Year: 1998
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays
Agency: BBDO Worldwide

AdRespect Score:


Women in Love
Company: Schiesser
Brand: Schiesser
Country: Germany
Year: 1998
Region: Europe
Business Category: Fashion/Apparel
Medium: Television
Target: Mainstream
Agency: RG Wiesmeier Werbeagentur

AdRespect Score:


Plaid Ocean
Company: Abercrombie & Fitch
Brand: Abercrombie & Fitch
Country: United States
Year: 1998
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Shahid & Co.



Beach
Company: American Express Co.
Brand: American Express
Country: United States
Year: 1998
Region: North America
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Prime Access



Crowd
Company: Gianni Versace SpA
Brand: Versace
Country: United States
Year: 1998
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Shahid & Co.



Knight In Shining Armor
Company: Viacom
Brand: Sundance Channel
Country: United States
Year: 1998
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Gays
Agency: Sundance Channel in-house



Entirely Comfortable With Its Orientation
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Year: 1998
Region: North America
Business Category: Automotive
Medium: Print
Target: Gays
Agency: Mulryan/Nash Advertising



Falls
Company: Philip Morris Cos.
Brand: Parliament Lights
Country: United States
Year: 1998
Region: North America
Business Category: Tobacco
Medium: Print
Target: Gays
Agency: Y&R



Tea
Company: British Tourist Authority
Brand: Britain
Country: United States
Year: 1998
Region: North America
Business Category: Travel/Tourism Bureaus
Medium: Print
Target: Gays
Agency: Winmark Concepts


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