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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2018


Taste the Freedom
Company: Dutch Railways/Nederlandse Spoorwegen NS
Brand: Dutch Railways/Nederlandse Spoorwegen NS
Country: Netherlands
Year: 2018
Region: Europe
Business Category: Transportation
Medium: Television
Target: Gays & Mainstream
Agency: N=5

AdRespect Score:


Accountant
Company: Mars Inc.
Brand: Maltesers
Country: United Kingdom
Year: 2018
Region: Europe
Business Category: Confectionery/Candy/Gum
Medium: Television
Target: Mainstream
Agency: Abbott Mead Vickers BBDO

AdRespect Score:


Now and Then
Company: Las Vegas Convention and Visitors Authority
Brand: Las Vegas
Country: United States
Year: 2018
Region: US National
Business Category: Travel/Tourism Bureaus
Medium: Online Video
Target: Gays & Mainstream
Agency: R&R Partners



I Want to Break Free
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: United Kingdom
Year: 2018
Region: Europe
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Wieden + Kennedy

AdRespect Score:


Take That
Company: Madaleno for Governor
Brand: Madaleno for Governor
Country: United States
Year: 2018
Region: US Regional
Business Category: Regional/Local Politics
Medium: Television
Target: Gays & Mainstream
Agency: in-house

AdRespect Score:


All Parents Deserve Time to Bond with A New Child
Company: New York State
Brand: New York State
Country: United States
Year: 2018
Region: US Regional
Business Category: Public Service Announcements
Medium: Poster/Outdoor
Target: Gays & Mainstream
Agency: New York State



Honestly It's Time
Company: Gilead Sciences
Brand: None
Country: United States
Year: 2018
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Danny Amendola & Adam Rippon Talk Body Shaving
Company: Beiersdorf AG
Brand: Nivea Men
Country: United States
Year: 2018
Region: US National
Business Category: Personal Products
Medium: Online Video
Target: Gays & Mainstream
Agency: FCB Worldwide



Modern Family
Company: Vodafone Group
Brand: Vodafone
Country: Netherlands
Year: 2018
Region: Europe
Business Category: Telecommunications
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Business Resource Group Pride 2018
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Year: 2018
Region: US National
Business Category: Non-Alcoholic Beverages
Medium: Online Video
Target: Business-to-Business
Agency: in-house



Diversity is Strength-All Blacks
Company: AIG
Brand: AIG
Country: Japan
Year: 2018
Region: Asia, Global
Business Category: Financial Services
Medium: Online Video
Target: Gays & Mainstream
Agency: TBWA/Hakuhodo



Diversity is Strength-All Blacks
Company: AIG
Brand: AIG
Country: Japan
Year: 2018
Region: Asia, Global
Business Category: Financial Services
Medium: Online Video
Target: Gays & Mainstream
Agency: TBWA/Hakuhodo



Valentines
Company: PostNL
Brand: PostNL
Country: Netherlands
Year: 2018
Region: Europe
Business Category: Miscellaneous
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Pride: 2018
Company: Levi Strauss & Co.
Brand: Levi's
Country: United States
Year: 2018
Region: US National
Business Category: Fashion/Apparel
Medium: Online Video
Target: Gays
Agency: in-house


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