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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Ad Library


All Ads from 2017


Best Picture
Company: Alphabet
Brand: Google Photos
Country: United States
Year: 2017
Region: US National
Business Category: Dot-com
Medium: Television
Target: Gays & Mainstream
Agency: Google in-house

AdRespect Score:


#ThankTheFans
Company: MasterCard International
Brand: Masterpass
Country: United States
Year: 2017
Region: US National
Business Category: Financial Services
Medium: Television
Target: Mainstream
Agency: McCann

AdRespect Score:


Three decades positive, one positive outlook.
Company: The Walgreen Co.
Brand: Walgreens
Country: United States
Year: 2017
Region: US National
Business Category: Retail
Medium: Print
Target: Gays
Agency: GSD&M



2017 Super Bowl
Company: Alphabet
Brand: Google Home
Country: United States
Year: 2017
Region: US National
Business Category: Consumer Electronics
Medium: Television
Target: Mainstream
Agency: 72andSunny

AdRespect Score:


Oh Myyyy
Company: Yum! Brands Inc.
Brand: Pizza Hut
Country: United States
Year: 2017
Region: US National
Business Category: Restaurants
Medium: Television
Target: Mainstream
Agency: Droga5 NY

AdRespect Score:


#HoldTight
Company: Australia and New Zealand Banking Group/ANZ
Brand: ANZ
Country: Australia , New Zealand
Year: 2017
Region: Australia/New Zealand
Business Category: Financial Services
Medium: Online Video
Target: Gays & Mainstream
Agency: Whybin\TBWA



Pool Boy
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Argentina , United States
Year: 2017
Region: Global
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Gays & Mainstream
Agency: unknown

AdRespect Score:


Groove Thing
Company: Fort Lauderdale Conventions and Visitor Bureau
Brand: Fort Lauderdale Conventions and Visitor Bureau
Country: United States
Year: 2017
Region: US National
Business Category: Travel/Tourism Bureaus
Medium: Print
Target: Gays
Agency: Fort Lauderdale Conventions and Visitor Bureau



Bear Coffee
Company: Fort Lauderdale Conventions and Visitor Bureau
Brand: Fort Lauderdale Conventions and Visitor Bureau
Country: United States
Year: 2017
Region: US National
Business Category: Travel/Tourism Bureaus
Medium: Print
Target: Gays
Agency: Fort Lauderdale Conventions and Visitor Bureau



Daily Grind
Company: Fort Lauderdale Conventions and Visitor Bureau
Brand: Fort Lauderdale Conventions and Visitor Bureau
Country: United States
Year: 2017
Region: US National
Business Category: Travel/Tourism Bureaus
Medium: Print
Target: Gays & Mainstream
Agency: Fort Lauderdale Conventions and Visitor Bureau



Für alle, die Familie sind/For All Who Are Family
Company: Deutsche Telekom
Brand: Deutsche Telekom
Country: Germany
Year: 2017
Region: Europe
Business Category: Telecommunications
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Don't Rush
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Year: 2017
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Print
Target: Gays
Agency: Digitas Health Life Brands



Love Sharing
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Year: 2017
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Print
Target: Gays
Agency: Digitas Health Life Brands



Protect Themselves
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Year: 2017
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Print
Target: Gays
Agency: Digitas Health Life Brands



Connect
Company: Gilead Sciences
Brand: Health awareness
Country: United States
Year: 2017
Region: US National
Business Category: Pharmaceuticals/Vitamins/Herbs
Medium: Print
Target: Gays
Agency: Digitas Health Life Brands


Displaying ads 1 thru 15 of 51 (4 Pages) Next
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