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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 2005


I Love Women
Company: Coca-Cola Co.
Brand: Sprite
Country: Hong Kong
Year: 2005
Region: Asia
Business Category: Non-Alcoholic Beverages
Medium: Print
Target: Mainstream
Agency: Ogilvy & Mather Worldwide



Same Sex Adoption
Company: ILGA Europe
Brand: ILGA Europe
Country: Belgium
Year: 2005
Region: Europe
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays & Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:


More Then Meets the Eye
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Year: 2005
Region: US National
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Gays
Agency: Gay.com in-house



Domestic Violence
Company: Metropolitan Police
Brand: Metropolitan Police
Country: United States
Year: 2005
Region: US Regional
Business Category: Police Departments
Medium: Print
Target: Gays & Mainstream
Agency: in-house



Pride
Company: Ford Motor Co.
Brand: Jaguar
Country: United States
Year: 2005
Region: US National
Business Category: Automotive
Medium: Print
Target: Mainstream
Agency: Prime Access/Witeck-Combs



In the Real World you May Need to Buy Your Own Condoms
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian health awareness
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



In the Real World you May Need to Carry Your Own Condoms
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian health awareness
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



HIV is a Responsibility (Bar)
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian health awareness
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



HIV is a Responsibility (Internet)
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian health awareness
Country: United Kingdom
Year: 2005
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



Do Let Us Have Our Pleasures
Company: Homosexual Initiative Vienna
Brand: Homosexual Initiative Vienna
Country: Austria
Year: 2005
Region: Europe
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Gays
Agency: in-house

AdRespect Score:


Don’t let ignorance spoil your life
Company: SIDA Info Service
Brand: World Aids Day
Country: France
Year: 2005
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays & Mainstream
Agency: BDDP & Fils



Change Your Playslist
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Year: 2005
Region: US National
Business Category: Dot-com
Medium: Poster/Outdoor
Target: Gays
Agency: Gay.com in-house



Tinkoff Beer
Company: Tinkoff Private Brewery
Brand: Tinkoff Weissbier
Country: Russia
Year: 2005
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Bookstore
Company: Toyota Motor Corp.
Brand: Toyota Corolla
Country: Canada
Year: 2005
Region: North America
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


Diversity
Company: Vanderbilt Medical Center
Brand: Vanderbilt Medical Center
Country: United States
Year: 2005
Region: North America, US Regional
Business Category: Health Organizations
Medium: Television
Target: Gays & Mainstream
Agency: Lewis Communications

AdRespect Score:

Displaying ads 1 thru 15 of 566 (38 Pages) Next
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