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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 2004


Whatever Minger!
Company: Golden Vale
Brand: Attack-A-Snack
Country: United Kingdom
Year: 2004
Region: Europe
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: Quiet Storm

AdRespect Score:


Freedom. It's all good.
Company: Santa Fe Natural Tobacco Company
Brand: American Spirit Cigarettes
Country: United States
Year: 2004
Region: US National
Business Category: Tobacco
Medium: Print
Target: Gays & Mainstream
Agency: in-house



Woman Craves Guy's Attention
Company: Elida
Brand: Sedal Guarana
Country: Argentina
Year: 2004
Region: Latin/South America
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Are You Putting Us On?
Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Year: 2004
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays & Mainstream
Agency: Kenneth Cole in-house



Soap
Company: Top Charoen Optical
Brand: Top Charoen Optical
Country: Thailand
Year: 2004
Region: Asia
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


Sperm Bank
Company: Top Charoen Optical
Brand: Top Charoen Optical
Country: Thailand
Year: 2004
Region: Asia
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


Park And Wait
Company: Government of Mexico
Brand: Boletazo
Country: Mexico
Year: 2004
Region: Latin/South America
Business Category: Miscellaneous
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Urban Landscape
Company: Canadians for Equal Marriage
Brand: Canadians for Equal Marriage
Country: Canada
Year: 2004
Region: North America
Business Category: National Politics
Medium: Television
Target: Gays
Agency: Leo Burnett Co.

AdRespect Score:


My Man
Company: General Motors Corp.
Brand: Chevrolet Colorado Truck
Country: United States
Year: 2004
Region: North America
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Campbell-Ewald Advertising

AdRespect Score:


Gay Male Couple
Company: Defense of Marriage Coalition (Oregon)
Brand: Yes on 36-Oregon Constitutional Amendment
Country: United States
Year: 2004
Region: North America, US Regional
Business Category: Regional/Local Politics
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Old Woman
Company: Defense of Marriage Coalition (Oregon)
Brand: Yes on 36-Oregon Constitutional Amendment
Country: United States
Year: 2004
Region: North America, US Regional
Business Category: Regional/Local Politics
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Fox News - "Hannity & Colmes"
Company: Commercial Closet Association
Brand: Commercial Closet TV appearances
Country: United States
Year: 2004
Region: North America
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Mainstream
Agency: Not Applicable



Road Kill
Company: d skin
Brand: d_skin Protective Disc Skins
Country: United States
Year: 2004
Region: North America
Business Category: Computers/Software/Tech
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Kilt
Company: PepsiCo
Brand: Sierra Mist
Country: United States
Year: 2004
Region: North America
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Fish
Company: TELUS
Brand: TELUS
Country: Canada
Year: 2004
Region: North America
Business Category: Telecommunications
Medium: Print
Target: Gays
Agency: Highwood Communications


Displaying ads 1 thru 15 of 496 (34 Pages) Next
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