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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 2003


Sometimes It's Not About Your Status
Company: Gay Men Fighting AIDS/GMFA
Brand: Gay/Lesbian health awareness
Country: United Kingdom
Year: 2003
Region: Europe
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: Gay Men Fighting AIDS in-house



Absolut Achievement
Company: Pernod Ricard
Brand: Absolut vodka
Country: United States
Year: 2003
Region: North America, US Regional
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: TBWA Worldwide



Wedding
Company: Triarc Cos.
Brand: Snapple
Country: United States
Year: 2003
Region: North America
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Deutsch

AdRespect Score:


Old Man Hug
Company: Citigroup
Brand: Citibank
Country: United States
Year: 2003
Region: North America
Business Category: Financial Services
Medium: Television
Target: Mainstream
Agency: Fallon Worldwide

AdRespect Score:


He Didn't Know About Our Men's Collection - Charlotte
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2003
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



He Didn't Know About Our Men's Collection - Charlotte
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2003
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



He Didn't Know About Our Men's Collection - Rebecca
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2003
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



He Didn't Know About Our Men's Collection - Rebecca
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2003
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



Stewards
Company: Sabre Holdings Corp.
Brand: Travelocity.com
Country: United Kingdom
Year: 2003
Region: Europe
Business Category: Travel/Tourism Bureaus
Medium: Television
Target: Mainstream
Agency: St. Luke's

AdRespect Score:


A Better Six Pack
Company: The Boston Beer Company
Brand: Samuel Adams
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Big Chair



Speed Racer - WRX
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Year: 2003
Region: North America
Business Category: Automotive
Medium: Print
Target: Gays
Agency: Moon City Productions



Nice Catch/Cowgirls
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Year: 2003
Region: North America
Business Category: Dot-com
Medium: Print, Poster/Outdoor
Target: Gays
Agency: Gay.com in-house



Nice Catch/Cowgirls
Company: PlanetOut Inc.
Brand: Gay.com
Country: United States
Year: 2003
Region: North America
Business Category: Dot-com
Medium: Print, Poster/Outdoor
Target: Gays
Agency: Gay.com in-house



Blox Nuggets
Company: Federation of Migros Cooperatives
Brand: Blox
Country: Switzerland
Year: 2003
Region: Europe
Business Category: Confectionery/Candy/Gum
Medium: Television
Target: Mainstream
Agency: Y&R

AdRespect Score:


Rainbow Pair
Company: Anheuser-Busch Cos.
Brand: Bud Light
Country: United States
Year: 2003
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: DDB Needham Worldwide



My Man
Company: General Motors Corp.
Brand: Chevrolet Colorado Truck
Country: United States
Year: 2003
Region: North America
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Campbell-Ewald Advertising

AdRespect Score:


Relationship
Company: Kraft Foods
Brand: DiGiorno
Country: United States
Year: 2003
Region: North America
Business Category: Packaged Foods
Medium: Television
Target: Mainstream
Agency: FCB Worldwide

AdRespect Score:


Delivery-Washing Machine
Company: L'Easy
Brand: L'Easy
Country: Denmark
Year: 2003
Region: Europe
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Kunde & Co.

AdRespect Score:

Displaying ads 1 thru 15 of 369 (25 Pages) Next
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