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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 2002


Run Wycelf Run (cinema version)
Company: Virgin Group
Brand: Virgin Mobile
Country: United Kingdom
Year: 2002
Region: North America, Europe
Business Category: Telecommunications
Medium: Cinema
Target: Mainstream
Agency: Y&R



He Didn't Know About Our Men's Collection - Charlotte
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2002
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



He Didn't Know About Our Men's Collection - Charlotte
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2002
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



He Didn't Know About Our Men's Collection - Rebecca
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2002
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



He Didn't Know About Our Men's Collection - Rebecca
Company: Bianco Footwear
Brand: Bianco
Country: Denmark
Year: 2002
Region: Europe
Business Category: Fashion/Apparel
Medium: Print, Poster/Outdoor
Target: Mainstream
Agency: unknown



Gay Comedian & Policeman
Company: Trinity Mirror
Brand: The Mirror
Country: United Kingdom
Year: 2002
Region: Europe
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Project SCUM
Company: American Legacy Foundation
Brand: Truth
Country: United States
Year: 2002
Region: North America
Business Category: Health Organizations
Medium: Television
Target: Mainstream
Agency: Crispin, Porter + Bogusky

AdRespect Score:


Old Man Hug
Company: Citigroup
Brand: Citibank
Country: United States
Year: 2002
Region: North America
Business Category: Financial Services
Medium: Television
Target: Mainstream
Agency: Fallon Worldwide

AdRespect Score:


Chick Magnet
Company: Anheuser-Busch Cos.
Brand: Bud Light
Country: United States
Year: 2002
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:


Italian Lovers
Company: Copasetic Custom Clothing Co.
Brand: Copasetic Custom Clothing Co.
Country: Canada
Year: 2002
Region: North America
Business Category: Fashion/Apparel
Medium: Television, Cinema
Target: Mainstream
Agency: Grey Worldwide



Italian Lovers
Company: Copasetic Custom Clothing Co.
Brand: Copasetic Custom Clothing Co.
Country: Canada
Year: 2002
Region: North America
Business Category: Fashion/Apparel
Medium: Television, Cinema
Target: Mainstream
Agency: Grey Worldwide

AdRespect Score:


Happy Mardi Gras
Company: Ford Motor Co.
Brand: Volvo
Country: Australia
Year: 2002
Region: Australia/New Zealand
Business Category: Automotive
Medium: Print
Target: Gays
Agency: Euro RSCG Worldwide



Power Cut Kiss
Company: Diageo
Brand: Baileys Irish Cream
Country: Ireland
Year: 2002
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


Maid
Company: Anheuser-Busch Cos.
Brand: Bud Light
Country: United States
Year: 2002
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:


Ice Skater
Company: Delta Lloyd
Brand: Delta Lloyd
Country: Netherlands
Year: 2002
Region: Europe
Business Category: Financial Services
Medium: Television
Target: Mainstream
Agency: TBWA Worldwide

AdRespect Score:


Garden
Company: Albert Heijn
Brand: Albert Heijn
Country: Netherlands
Year: 2002
Region: Europe
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Eat More Fruit
Company: Ansell Healthcare
Brand: Ansell
Country: Australia
Year: 2002
Region: Australia/New Zealand
Business Category: Personal Products
Medium: Print
Target: Gays
Agency: unknown



Dance Club
Company: Coca-Cola Co.
Brand: Fanta
Country: Argentina
Year: 2002
Region: Latin/South America
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:

Displaying ads 1 thru 15 of 293 (20 Pages) Next
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