Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement


filler
Forums
Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 2000


Jail
Company: Texmoda Fashion Group/Jim & Jill
Brand: Stocker Jeans
Country: Finland
Year: 2000
Region: Europe
Business Category: Fashion/Apparel
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Stonewall Riots
Company: Ask Jeeves
Brand: Ask Jeeves
Country: United States
Year: 2000
Region: North America
Business Category: Dot-com
Medium: Print
Target: Gays
Agency: unknown



Action Figures
Company: FedEx Corp.
Brand: Federal Express
Country: United States
Year: 2000
Region: North America
Business Category: Services
Medium: Television
Target: Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Xander
Company: General Electric Co.
Brand: WNBC-TV
Country: United States
Year: 2000
Region: North America, US Regional
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: WNBC in-house

AdRespect Score:


The Gift
Company: Duty Free Shops
Brand: Duty Free Shops
Country: Israel
Year: 2000
Region: Middle East
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: McCann

AdRespect Score:


Men & Women
Company: Mars Inc.
Brand: M&M
Country: United States
Year: 2000
Region: North America
Business Category: Confectionery/Candy/Gum
Medium: Television
Target: Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Everyday People
Company: Toyota Motor Corp.
Brand: Toyota
Country: New Zealand
Year: 2000
Region: Australia/New Zealand
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: Saatchi & Saatchi Advertising

AdRespect Score:


Bus Stop
Company: GCap Media Plc
Brand: xfm
Country: United Kingdom
Year: 2000
Region: Europe
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: Quiet Storm

AdRespect Score:


Cinema
Company: San Francisco 22nd International Lesbian & Gay Film Festival
Brand: SFILGFF
Country: United States
Year: 2000
Region: North America, Europe, US Regional
Business Category: Gay Businesses
Medium: Cinema
Target: Mainstream
Agency: SFILGFF in-house



Litany
Company: The Independent
Brand: The Independent
Country: United Kingdom
Year: 2000
Region: Europe
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: Lowe Worldwide

AdRespect Score:


Son
Company: DaimlerChrysler
Brand: giggo.com
Country: United States
Year: 2000
Region: North America
Business Category: Dot-com
Medium: Television
Target: Mainstream
Agency: Richards Group

AdRespect Score:


Fantasy
Company: Global Beverage Co.
Brand: Jolt Cola
Country: United States
Year: 2000
Region: North America, US Regional
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Red Chili Solstice

AdRespect Score:


Fishing
Company: Cadbury Schweppes
Brand: Diet Dr Pepper
Country: United States
Year: 2000
Region: North America
Business Category: Non-Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Y&R

AdRespect Score:


Astrology
Company: Siemens Corp.
Brand: Siemens C35 mobile
Country: Germany
Year: 2000
Region: Europe
Business Category: Telecommunications
Medium: Television
Target: Mainstream
Agency: JWT

AdRespect Score:


Football Game
Company: Sylvester.nu
Brand: sylvester.nu
Country: Sweden
Year: 2000
Region: Europe
Business Category: Dot-com
Medium: Television
Target: Mainstream
Agency: Hollingworth Mehrotra

AdRespect Score:

Displaying ads 1 thru 15 of 189 (13 Pages) Next
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement