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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 1997


Wink
Company: Volkswagen
Brand: Audi
Country: United States
Year: 1997
Region: North America
Business Category: Automotive
Medium: Television
Target: Mainstream
Agency: McKinney & Silver

AdRespect Score:


Coming Out
Company: Home Access Health
Brand: Home Access HIV test
Country: United States
Year: 1997
Region: North America
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: Arian Lowe & Travis Advertising

AdRespect Score:


Father & Son
Company: Johnson & Johnson
Brand: Jontex condoms
Country: Brazil
Year: 1997
Region: Latin/South America
Business Category: Personal Products
Medium: Television
Target: Mainstream
Agency: DPZ Propaganda

AdRespect Score:


One Sound
Company: LVMH Moët Hennessy Louis Vuitton
Brand: Moet & Chandon
Country: United States
Year: 1997
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Kirshenbaum & Bond

AdRespect Score:


Hitchhiker
Company: Mobile Telephone Network
Brand: MTN cell phones
Country: South Africa
Year: 1997
Region: Africa
Business Category: Telecommunications
Medium: Television
Target: Mainstream
Agency: TBWA Worldwide

AdRespect Score:


Journey
Company: Scandinavian Airlines System
Brand: SAS/Scandanavian Airlines
Country: Sweden
Year: 1997
Region: Europe
Business Category: Airlines
Medium: Television
Target: Mainstream
Agency: Grey Worldwide

AdRespect Score:


Unexpected Visit
Company: Tricon Global Restaurants
Brand: Pizza Hut
Country: Spain
Year: 1997
Region: Europe
Business Category: Restaurants
Medium: Television
Target: Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Footsy
Company: Hearst Corp.
Brand: Cosmopolitan magazine
Country: Australia
Year: 1997
Region: Australia/New Zealand
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Television
Target: Mainstream
Agency: BBDO Worldwide

AdRespect Score:


Morse
Company: Polaroid Corp.
Brand: Polaroid
Country: United Kingdom
Year: 1997
Region: North America, Europe
Business Category: Cameras/Film
Medium: Television
Target: Mainstream
Agency: Bartle Bogle Hegarty

AdRespect Score:


Perception Isn't Always Reality
Company: Coors Brewing Co.
Brand: Coors Light
Country: United States
Year: 1997
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Business-to-Business
Agency: FCB Worldwide



Self Kiss
Company: Kenar
Brand: Kenar
Country: United States
Year: 1997
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Mainstream
Agency: Laspata/DeCaro Studio



It's Time Your Crystal Came Out
Company: Waterford Wedgewood plc
Brand: Waterford
Country: United States
Year: 1997
Region: North America
Business Category: Tabletop/Crystal/China
Medium: Print
Target: Gays
Agency: Hill Holliday



Friends As Well As Family
Company: US West
Brand: US West
Country: United States
Year: 1997
Region: North America
Business Category: Telecommunications
Medium: Print
Target: Business-to-Business
Agency: Ingalls Moranville



Bannister
Company: Philip Morris Cos.
Brand: Parliament Lights
Country: United States
Year: 1997
Region: North America
Business Category: Tobacco
Medium: Print
Target: Gays
Agency: Y&R



Pool
Company: Philip Morris Cos.
Brand: Parliament Lights
Country: United States
Year: 1997
Region: North America
Business Category: Tobacco
Medium: Print
Target: Gays
Agency: Y&R


Displaying ads 1 thru 15 of 75 (6 Pages) Next
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