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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 1995


Mess
Company: Diageo
Brand: Guinness
Country: United Kingdom
Year: 1995
Region: Europe
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Ogilvy & Mather Worldwide

AdRespect Score:


Children
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
Brand: Gay issues awareness
Country: United States
Year: 1995
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Mainstream
Agency: SS+K/Shepardson, Stern & Kaminsky

AdRespect Score:


Gun
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays
Brand: Gay issues awareness
Country: United States
Year: 1995
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Television
Target: Mainstream
Agency: Zimmerman & Markman

AdRespect Score:


Trading Post
Company: American Express Co.
Brand: American Express
Country: United States
Year: 1995
Region: North America
Business Category: Financial Services
Medium: Print
Target: Gays
Agency: Ogilvy & Mather Worldwide



Yum
Company: Diageo
Brand: Baileys Irish Cream
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: unknown



Place de la Concorde
Company: Benetton Group
Brand: Benetton
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Benetton Group in-house



Goody-Goody
Company: Anheuser-Busch Cos.
Brand: Bud Light
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: DDB Needham Worldwide



Who You Sleep With Is Your Business
Company: Dial-A-Mattress Operating Corp.
Brand: Dial-A-Mattress
Country: United States
Year: 1995
Region: North America
Business Category: Bedding/Mattresses
Medium: Print
Target: Gays
Agency: Mulryan/Nash Advertising



Nurses
Company: Diesel
Brand: Diesel
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: DDB Needham Worldwide



kd lang
Company: Donna Karan
Brand: Donna Karan
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Donna Karan Creative Services



Laces
Company: Kenneth Cole Productions
Brand: Kenneth Cole
Country: United States
Year: 1995
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Gays
Agency: Kenneth Cole in-house



Martina Navratilova
Company: LA Eyeworks
Brand: LA Eyeworks
Country: United States
Year: 1995
Region: North America
Business Category: Retail
Medium: Print
Target: Mainstream
Agency: unknown



Boxing Gloves
Company: SABMiller
Brand: Miller
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Time-Warner in-house



Immeasurable Fortune
Company: SABMiller
Brand: Miller
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Time-Warner in-house



Lighting the Way
Company: SABMiller
Brand: Miller
Country: United States
Year: 1995
Region: North America
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Time-Warner in-house


Displaying ads 1 thru 15 of 79 (6 Pages) Next
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