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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 1993


Timian
Company: Politiken
Brand: Politiken
Country: Denmark
Year: 1993
Region: Europe
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Cinema
Target: Mainstream
Agency: Saatchi & Saatchi Advertising



Beads
Company: Converse
Brand: Converse
Country: United States
Year: 1993
Region: North America
Business Category: Sneakers/Shoes
Medium: Television
Target: Mainstream
Agency: Houston Effler & Partners

AdRespect Score:


West
Company: Campaign for Military Service
Brand: Campaign for Military Service
Country: United States
Year: 1993
Region: North America
Business Category: National Politics
Medium: Television
Target: Mainstream
Agency: Doak Shrum Harris Carrier Divine

AdRespect Score:


Grandmama: Hairdrier Revised
Company: Converse
Brand: Converse
Country: United States
Year: 1993
Region: North America
Business Category: Sneakers/Shoes
Medium: Television
Target: Mainstream
Agency: Houston Effler & Partners

AdRespect Score:


We're Your Family
Company: Sons & Daughters of America
Brand: Sons & Daughters of America
Country: United States
Year: 1993
Region: North America, US Regional
Business Category: Regional/Local Politics
Medium: Television
Target: Mainstream
Agency: Sons & Daughters in-house

AdRespect Score:


It's About Getting Out
Company: Philip Morris Cos.
Brand: Miller Genuine Draft/MGD
Country: United States
Year: 1993
Region: North America, US Regional
Business Category: Alcoholic Beverages
Medium: Print
Target: Gays
Agency: Louis London



Circle
Company: The Gap
Brand: Banana Republic
Country: United States
Year: 1993
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Mainstream
Agency: Shahid & Co.



Backseat
Company: The Gap
Brand: Banana Republic
Country: United States
Year: 1993
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Mainstream
Agency: Shahid & Co.



My Chosen Family
Company: The Gap
Brand: Banana Republic
Country: United States
Year: 1993
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Mainstream
Agency: Shahid & Co.



Gun
Company: Sons & Daughters of America
Brand: Sons & Daughters of America
Country: United States
Year: 1993
Region: North America, US Regional
Business Category: Regional/Local Politics
Medium: Television
Target: Mainstream
Agency: Sons & Daughters in-house

AdRespect Score:


Christopher Street Day
Company: Reemtsma
Brand: West Lights
Country: Germany
Year: 1993
Region: Europe
Business Category: Tobacco
Medium: Print
Target: Mainstream
Agency: Scholz & Friends



Have You Washed Behind Your Fears?
Company: ApolloMedia
Brand: Conduct Unbecoming: Gays & Lesbians in the U.S. Military
Country: United States
Year: 1993
Region: North America
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Medium: Print
Target: Gays
Agency: unknown



Palm Springs Easter Weekend
Company: The White Party
Brand: The White Party
Country: United States
Year: 1993
Region: North America
Business Category: Theater & Events
Medium: Print
Target: Gays
Agency: unknown



Helping Millions Of People Lose Weights
Company: GoodTimes Special Products
Brand: Deal-A-Meal
Country: United States
Year: 1993
Region: North America
Business Category: Movies/Film/Video
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


Ladies Night
Company: Anheuser-Busch Cos.
Brand: Bud Light
Country: United States
Year: 1993
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: DDB Needham Worldwide

AdRespect Score:

Displaying ads 1 thru 15 of 17 (2 Pages) Next
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