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Is Coke gay friendly or not?
Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



Gay-Themed Ads Are Becoming More Mainstream

Posted by: Danielle
http://www.huffingtonpost.com/2013/03/06/gay-themed-ads-mainstream-_n_2821745.html?ncid=edlinkusaolp00000003

Above is an article posted by the Huffington Post regarding the new Kindle ad that features a gay couple. I've been delighted to see this Kindle commercial running fairly often. What Kindle did really well in this ad was incorporate a gay couple into a story line that didn't center around their orientation. They essentially normalized this couple and more importantly they weren't necessarily the punchline. This is the best type of integration for LGBT couples in advertisements because it doesn't play off their perceived differences as a joke. Eventually more same-sex couples will seamlessly be incorporated into advertising, and it’s novelty will wear off with every ad (which the article refers to a bit as ‘going mainstream’), but that’s simply the process of normalization which I think should be the ultimate goal.



Ad Library


All Ads from 1991


Bed
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Year: 1991
Region: North America
Business Category: Fashion/Apparel
Medium: Print
Target: Mainstream
Agency: Shahid & Co.



Kissing Doesn't Kill
Company: ACT UP (AIDS Coalition to Unleash Power)
Brand: Gay/Lesbian health awareness
Country: United States
Year: 1991
Region: North America, US Regional
Business Category: Nonprofit/NGO (gay)
Medium: Poster/Outdoor
Target: Gays
Agency: Gran Fury



Superstars
Company: Big M
Brand: Annie Sez:
Country: United States
Year: 1991
Region: North America, US Regional
Business Category: Fashion/Apparel
Medium: Television
Target: Mainstream
Agency: Berenter Greenhouse & Webster

AdRespect Score:


Show Your Colors
Company: Kmart Corp.
Brand: Kmart
Country: United States
Year: 1991
Region: North America
Business Category: Retail
Medium: Television
Target: Mainstream
Agency: Ross Roy

AdRespect Score:


Reinforce Your Love
Company: San Francisco AIDS Foundation
Brand: Gay/Lesbian health awareness
Country: United States
Year: 1991
Region: North America, US Regional
Business Category: Health Organizations
Medium: Print, Poster/Outdoor
Target: Gays
Agency: unknown



Reinforce Your Love
Company: San Francisco AIDS Foundation
Brand: Gay/Lesbian health awareness
Country: United States
Year: 1991
Region: North America, US Regional
Business Category: Health Organizations
Medium: Print, Poster/Outdoor
Target: Gays
Agency: unknown



Diagnosis: HIV+
Company: American Foundation for AIDS Research
Brand: AmFAR
Country: United States
Year: 1991
Region: North America
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: unknown



I Found Out Knowing Was Better Than Not Knowing
Company: Burroughs Wellcome Co., National Association of People with AIDS, American Social Health Association
Brand: Living With HIV
Country: United States
Year: 1991
Region: North America
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: unknown



Options You Can Live With
Company: American Foundation for AIDS Research
Brand: AmFAR
Country: United States
Year: 1991
Region: North America
Business Category: Health Organizations
Medium: Print
Target: Gays
Agency: unknown



Grandmama: Aeroglide (Larry Johnson)
Company: Converse
Brand: Converse
Country: United States
Year: 1991
Region: North America
Business Category: Sneakers/Shoes
Medium: Television
Target: Mainstream
Agency: Ingalls Quinn & Johnson

AdRespect Score:


Schmitt's Beer parody
Company: Saturday Night Live/Broadway Video
Brand: Schmitt's Beer parody
Country: United States
Year: 1991
Region: North America
Business Category: Alcoholic Beverages
Medium: Television
Target: Mainstream
Agency: Saturday Night Live

AdRespect Score:

Displaying ads 1 thru 10 of 10 (1 Pages) End of ads
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