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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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Take Pride In Who You Are
Company: Microsoft Corp.
Brand: Microsoft
Country: United States
Year: 2007
Region: US National
Business Category: Computers/Software/Tech
Medium: Print
Target: Gays
Agency: Microsoft in-house



Go As Far As Your Vision Takes You.
Company: Microsoft Corp.
Brand: Microsoft
Country:
Year: 2005
Region: North America
Business Category: Computers/Software/Tech
Medium: Print
Target: Business-to-Business
Agency: unknown



Experience Diversity
Company: Microsoft Corp.
Brand: Microsoft
Country: United States
Year: 2002
Region: North America
Business Category: Computers/Software/Tech
Medium: Print
Target: Business-to-Business
Agency: Microsoft in-house



Charlie
Company: Microsoft Corp.
Brand: Microsoft
Country: India
Year: 2001
Region: Asia
Business Category: Computers/Software/Tech
Medium: Television
Target: Mainstream
Agency: unknown

AdRespect Score:


It's Better With the Butterfly - Male Couple
Company: Microsoft Corp.
Brand: MSN
Country: United States
Year: 2003
Region: North America
Business Category: Computers/Software/Tech
Medium: Interactive
Target: Gays
Agency: MSN in-house



Get up-to-date
Company: Microsoft Corp.
Brand: Outlook.com
Country: United States
Year: 2013
Region: US National
Business Category: Dot-com
Medium: Television
Target: Mainstream
Agency: Deutsch

AdRespect Score:


New Family
Company: Microsoft Corp.
Brand: Windows
Country: United States
Year: 2008
Region: North America, US National
Business Category: Computers/Software/Tech
Medium: Television
Target: Mainstream
Agency: Crispin, Porter + Bogusky

AdRespect Score:


How Are You Making A Difference
Company: Microsoft Corp.
Brand: Windows
Country: United States
Year: 2007
Region: North America
Business Category: Computers/Software/Tech
Medium: Interactive
Target: Gays
Agency: Microsoft in-house


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