WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
Company: Chipotle View Company Scorecard | Contact Company Brand: Chipotle Ad Title: Burritos So Big You Wanna Ride Them Business Category: Restaurants Media Outlets:
Print Country:
United States Region:
North America, US Regional Agency: unknown Year:
2002 Target: Mainstream Ad Spotter: Chris Mendias
Company: Chipotle View Company Scorecard | Contact Company Brand: Chipotle Ad Title: Burritos So Big You Wanna Ride Them Business Category: Restaurants Media Outlets:
Print Country:
United States Region:
North America, US Regional Agency: unknown Year:
2002 Target: Mainstream Ad Spotter: Chris Mendias
While this ad has very little gayness to it, the headline can take on a sexual meaning, as well as in gay media. The ad ran in the San Diego Pride Parade program book.
Karl G. Siewert , Tulsa
Chipotle was one of my favorite restaurants when I lived in the Twin Cities, and they had other "countercultural" ads such as one with the slogan "Usually when you roll something this good, it's illegal", implying marijuana use. I was quite shocked to discover just last week that the Chipotle chain is entirely owned by McDonalds, an attempt by the junk food chain to gain a portion of the more upscale and healthy fast food market.