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ACLU - Prom

Company: American Civil Liberties Union
    View Company Scorecard | Contact Company
Brand: ACLU
Ad Title: Prom
Business Category: Regional/Local Politics
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: Cole & Weber
Year: 2002
Target: Mainstream
Ad Spotter: Doug Honig
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This effective campaign ran only in Washington State and was accompanied by similar TV commercials.

ACLU-WA Executive Director Kathleen Taylor explains that "the ads are aimed at people in their 20s and 30s who share the beliefs and values of the ACLU but are not members – partly because they do not know much about what we stand for. The campaign intends to show how the ACLU relates to their lives and issues they care about," she said. "The language is intentionally hipper than usual for the ACLU," she added.

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Megan , Hampton, VA
I liked this in a way. It's certainly cute. But couldn't the girl have been in a prom dress as well?

Carrie , Hamilton, Ontario
Absolutely adorable... I think it's cool that they're not both in prom dresses -- it sends a much stronger message this way.

Lindsey Ho , Sacramento, CA
The ad sends out a message of acceptance, which is very important. Thank you ACLU-WA.

Kelly , St. Paul, MN
This ad is unique in showing two young (high school-aged) girls that are commited to each other. So often images of lesbians are only of women above 30. I think advertisers are trying, in a sort of backwards way, not to play into the "young, pretty girls kissing is sexy" stereotype and to have people think they are exploiting that idea. But in doing so, young lesbians don't see very many images of themselves in the media.

Audrey Gilles , Brattleboro, VT
A really great and meaningful effort...It looks incredibly dated and old fashioned to me, maybe I'm out of touch... maybe that's a part of the point... tradition? I love the intimacy.

Zoot Alore , Los Angeles, CA
I like this very much. Cross-cultures and definitely messing with all-American iconography, without apology. This ought to put Pat Robertson in a straight-jacket.

Holly , New York, NY
The only reason why I "like" this ad is because the girl is not in a dress. Why do butches have to remain invisible in advertising? We are a gender diverse community! MORE women in suits, not less.

Madeline , San Jose, CA
I really like this ad because the two girls look very different. It seems that ads or pictures often play into some kind of stereotype where the two women (or men) look very similar. Sometimes they look more like sisters than romantic partners. The cross-cultural element is also very good.

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Fran Drescher
Company: American Civil Liberties Union
Brand: ACLU
Country: United States
Region: North America
Year: 2004


Major
Company: American Civil Liberties Union
Brand: ACLU
Country: United States
Region: North America, US Regional
Year: 2002


The Colonel
Company: American Civil Liberties Union
Brand: ACLU
Country: United States
Region: North America, US Regional
Year: 2001, 2002


If You've Been Fired Because You're Gay
Company: American Civil Liberties Union
Brand: ACLU
Country: United States
Region: North America
Year: 2001


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