WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Skyy Vodka - Arctic Bikinis

Company: Gruppo Campari
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Brand: Skyy Vodka
Ad Title: Arctic Bikinis
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: Lambesis
Year: 2002
Target: Gays
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Since 2001, Skyy vodka has gotten much more daring in its gay-targeted print advertising, beginning with an effort that took on the hot topic of same-sex marriage.

The ads in 2002 have become more sexy, featuring three men suggestively laying together while touching on the deck of a boat and this one with bikini-clad women.

The company is among few that have chosen to represent both gay men and women in its ads.

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Bobby , Dallas, TX
The message this ad is sending is "you have to be 'beautiful' to drink our vodka." Not a very original message. I happen to like the Skyy Blue in spite of it's advertising, not because of it. How sad that is.

Adam , Pensacola, FL
Is this really lesbian advertising? To me, it looks like they're trying to hook straight guys with images of hot lesbians and alcohol.

Candi , St. Louis, MO
I think the marketing group for this product know that sex and beauty sell.

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