The company's Disaronno Originale brand had an intriguing Canadian gay themed commercial in 1998 and also entered gay media in June 1999 with an ad showing a lesbian embrace.
" /> --->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Bacardi - Tom, Dick & Harry By Day

Company: Bacardi Ltd.
    View Company Scorecard | Contact Company
Brand: Bacardi
Ad Title: Tom, Dick & Harry By Day
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: Avrett Free & Ginsberg
Year: 2000
Target: Gays
none

Present in gay media periodically (The Advocate)since August 1995, Bacardi pushed the envelope with this campaign that hit OUT magazine as variation on television for C1TV. This print ad is one of few to make a matter-of-fact use of a transgender person, rather than using them as the butt of a joke or "surprise" ending, and also includes people of color.

The company's Disaronno Originale brand had an intriguing Canadian gay themed commercial in 1998 and also entered gay media in June 1999 with an ad showing a lesbian embrace.

none

Andrea James , Los Angeles, CA
Always nice to see mainstream brands doing stuff that’s acceptable.

Marcella , Victoria, BC, Canada
Very unique and perhaps the only ad in North America to feature TGs of color.

none


Come Out...And Stay Out
Company: Bacardi Ltd.
Brand: Bacardi
Country: United States
Region: North America
Year: 2002


Italian. Sensual. Warm.
Company: Bacardi Ltd.
Brand: Disaronno Originale
Country: United States
Region: North America
Year: 1999


Legs
Company: Bacardi Ltd.
Brand: Disaronno Originale
Country: Canada
Region: North America
Year: 1998


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement