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Absolut vodka - Absolut Pride

Company: Pernod Ricard
    View Company Scorecard | Contact Company
Brand: Absolut vodka
Ad Title: Absolut Pride
Business Category: Alcoholic Beverages
Media Outlets: Poster/Outdoor
Country: Canada , United States
Region: North America
Agency: Xtra! in-house
Year: 1996
Target: Gays
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This unofficial ad was created by the Canadian publication Xtra! and was never approved by Absolut but also ran in Entertainment Weekly in the U.S. in the summer of 1997.

One of the most venerable brands in the gay market, Absolut has had a consistent presence for over 20 years gracing the back covers of gay magazines years before any other major advertiser. Yet for all its recognition in the gay market and longterm presence, Absolut has only done a handful of truly gay-specific ads. But the company has been very involved in gay events, such as the GLAAD Media Awards (sponsored since 1989) and in 2000 it sponsored Absolut Tom, the fall collection of Tom of Finland, a clothing extension of the homoerotic gay artist.

Alcohol is by far the most crowded category in gay marketing, with over 40 brands jostling for attention. Perhaps the most consistent presence has been Seagram's Absolut vodka for over 17 years, but Miller Brewing Co. has also had a mixed presence in gay media since the mid-1970s. Somewhat impervious to early fears of criticism from religious conservatives that other marketers worried about, so-called "sin products" such as alcohol also had something no other marketers did before the 1990s – an easily quantifiable marketplace: gay bars. They didn't need to do research to find out how much gays purchased their products, they just looked at their sales.

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Region: North America
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Brand: Absolut vodka
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Company: V&S Vin & Spirit AB
Brand: Absolut vodka
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Region: North America, US Regional
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Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America, US Regional
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Absolut Haring
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
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Absolut Manline
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: Canada
Region: North America
Year: 1996


Absolut Coming Out/Going In
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2000


Absolut GLAAD
Company: V&S Vin & Spirit AB
Brand: Absolut vodka
Country: United States
Region: North America
Year: 2000


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