--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Verizon - Love Calls Back

Company: Verizon Communications
    View Company Scorecard | Contact Company
Brand: Verizon
Ad Title: Love Calls Back
Business Category: Telecommunications
Media Outlets: Online Video
Country: United States
Region: US National
Agency: McCann
Year: 2019
Target: Gays & Mainstream
none

Verizon teams with PFLAG for this emotional campaign that introduces several young people whose family relationships were strained because they were lesbian, gay, bisexual or trans but have family members now taking the step to reconnect through a phone call.

"Me and my mom have always been BFFs" until I called to tell her I wanted to date a girl and she lost it, a young lesbian in her bedroom tells the camera, documentary style.

"It was a shock, it's not what I wanted for my daughter," the woman's mother says from her living room.

"When I first came out as a person of trans experience, he was messing up with pronouns, messing up my name," a trans man says about his brother.

The brother says, "It didn't make sense to me. You know, you were born a girl. How can that happen? My response -- it wasn't a good one."

"It's about to five years since I've spoken to my mom," says a young man sitting on a stoop.

In each, case the family member calls and offers the words needed to mend their mistakes.

The last screen reads, “It’s never too late for love to call back,” Then one person says, “I never thought that phone call would come.”

none

Be the first to comment on this ad!
none


Seasonal Sounds
Company: Verizon Communications
Brand: Turtle Creek Chorale
Country: United States
Region: North America
Year: 2003


Unlimited Calling. Unlimited Bragging.
Company: Verizon Communications
Brand: Verizon
Country: United States
Region: North America
Year: 2005


His & His
Company: Verizon Communications
Brand: Verizon
Country: United States
Region: North America
Year: 2004


It's All About Being Connected
Company: Verizon Communications
Brand: Verizon
Country: United States
Region: North America
Year: 2001


Even Hawaii
Company: Verizon Communications
Brand: Verizon Wireless
Country: United States
Region: North America, US Regional
Year: 2002


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement