Over a pink background, a bullet moves toward a heart made out of china with the words “Uhh Dad I’m Gay.”
Johannesburg managing director of Lowe and Partners, Sarah Dexter, said to The Independent: "I would like to unreservedly apologise for this campaign and the unintended offence it has regrettably caused".
Unilever also apologized on Twitter, saying: “This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it. Unilever is proud of the support that our brands have given to LGBT people, including our recent campaign for Ben & Jerry’s on equal marriage.”