British gay web site Queercompany introduced this controversial month long outdoor poster campaign that shows two men embracing with the tagline "Thank God for Men." A female version shows two women in bed together.
Wanda Goldwag, managing director of Queercompany, said that the company was not trying to shock. "We are trying to attract upmarket lesbians and gays," she said.
England's Advertising Standards Authority, a governmental watchdog agency, rejected a complaint against earlier Queercompany advertisements that showed two men hugging under the headline "I'm Queer. And by the way this is not an apology" and two women holding hands, next to the words, "No White Wedding. Sorry Mum."