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Similac - Sisterhood of Motherhood

Company: Abbott Laboratories
    View Company Scorecard | Contact Company
Brand: Similac
Ad Title: Sisterhood of Motherhood
Business Category: Packaged Foods
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Publicis Kaplan Thaler
Year: 2015
Target: Gays & Mainstream
Ad Spotter: Whitney Pillsbury
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This online commercial effectively features both male and female couples included as parents in a growing brawl about different parenting styles.

The gay men say, "It's not all about the breasts." But then the straight dads disagree and say, "Yeah, it is."

Later, a shot of three women who appear to be lesbian (including boyish haircuts), and a black one says, "Oh, it's getting real."

The tagline: “No matter what our beliefs, we are parents first.”

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Region: North America
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