These ads featuring interior designer Nate Berkus and his fiancé, Jeremiah Brent, appeared in InStyle, Rolling Stone and other magazines.
Catherine Sadler, global chief marketing officer at Banana Republic told The New York Times “today, people want to connect with brands that understand who they are. Showcasing true relationships can resonate more deeply." Showcasing Berkus and Brent reflects “values of diversity and inclusion we’ve shared since our early days” as a company based in San Francisco.
Ms. Sadler said younger consumers describe how they want “a brand ‘that reflects me, reflects my life style, that gets me,’ ” and one element of that is to “showcase families and relationships as they come today.”