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Banana Republic - Nate Berkus and Jeremiah Brent

Company: The Gap
    View Company Scorecard | Contact Company
Brand: Banana Republic
Ad Title: Nate Berkus and Jeremiah Brent
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: US National
Agency: Laird & Partners
Year: 2014
Target: Gays & Mainstream
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These ads featuring interior designer Nate Berkus and his fiancé, Jeremiah Brent, appeared in InStyle, Rolling Stone and other magazines.

Catherine Sadler, global chief marketing officer at Banana Republic told The New York Times “today, people want to connect with brands that understand who they are. Showcasing true relationships can resonate more deeply." Showcasing Berkus and Brent reflects “values of diversity and inclusion we’ve shared since our early days” as a company based in San Francisco.

Ms. Sadler said younger consumers describe how they want “a brand ‘that reflects me, reflects my life style, that gets me,’ ” and one element of that is to “showcase families and relationships as they come today.”

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