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Banana Republic - Circle

Company: The Gap
    View Company Scorecard | Contact Company
Brand: Banana Republic
Ad Title: Circle
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: North America
Agency: Shahid & Co.
Year: 1993
Target: Mainstream
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Celebrity art photographer Bruce Weber and art director Sam Shahid have worked together for 15 years, starting at Calvin Klein in 1981, where they helped win acceptance of the male body in mass media. They put up a larger-than-life billboard in Times Square of a muscled man in white briefs that became synonymous with Klein — a brand that now has tremendous currency in the gay community. Back then, the nearly nude male was considered taboo in a business that used women's bodies to sell most anything.

They moved to Banana Republic, where in 1992 they first created a sensation with the "Free Souls" ad insert into Vanity Fair and later with this campaign, "My Chosen Family."

Since 1996, the creative team has made Abercrombie & Fitch a force among youth with nonstop pictures of beefcake.

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Red Lips
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 2003


Free Souls
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1992


My Chosen Family
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993


Backseat
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993


Cashmere Me
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America, US Regional
Year: 1999


Put Our Jeans On
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2003


Proud to Supprt the National Center for Lesbian Rights
Company: The Gap
Brand: The Gap
Country:
Region: North America
Year: 2005


Sale
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2004


Gifts of Cheer
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2003


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