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Kingis Ice Cream - Have a Big Heart

Company: Unilever
    View Company Scorecard | Contact Company
Brand: Kingis Ice Cream
Ad Title: Have a Big Heart
Business Category: Packaged Foods
Media Outlets: Online Video
Country: Finland
Region: Europe
Agency: DDB Needham Worldwide
Year: 2010
Target: Mainstream
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In a pastoral countryside shot, a young man on bike discovers he has a flat tire. Urgently, he abandons the bike and grabs his mysterious white package, jumping (and falling) over a fence wire, to run across a field, down a steep wooded hill, across a creek, and onward. He continues to risk life and limb to cross a mean junkyard dog that chases him over a chain link fence.

For no apparent reason, he sheds his clothes, now running down a suburban street in nothing but his tight white underwear, and finally reaches his destination: a home. He rings the bell and a young blonde woman answers the door. Our blond male hero deliveryman opens the package to reveal two ice cream treats that he presents to her. He offers her one, just as another man shows up from inside. Reluctantly, the deliveryman offers the other treat to the man. The man now gives the undressed deliveryman a longing look, just as yet another woman shows up from inside.

The male now takes the first ice cream from the woman, to her surprise, and leaves with the deliveryman.

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