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Tui beer - Dad's new husband seems nice. Yeah right.

Company: DB Breweries
    View Company Scorecard | Contact Company
Brand: Tui beer
Ad Title: Dad's new husband seems nice. Yeah right.
Business Category: Alcoholic Beverages
Media Outlets: Poster/Outdoor
Country: New Zealand
Region: Australia/New Zealand
Agency: BBDO Worldwide
Year: 2013
Target: Mainstream
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According to Adweek, Tui's marketing manager claims this ad's headline is an innocent combination of the brand's catchphrase with New Zealand's parliament passing a Marriage Equality Act in April 2013. The ad was meant "to highlight the common situation or uncertainty experienced when someone's parent remarries," the brand manager says. So the "Yeah right" supposedly refers to the awkwardness of when a parent remarries -- not because dad is now gay.

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