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Banana Republic - Red and White Equal Sign

Company: The Gap
    View Company Scorecard | Contact Company
Brand: Banana Republic
Ad Title: Red and White Equal Sign
Business Category: Fashion/Apparel
Media Outlets: Interactive
Country: United States
Region: North America
Agency: Banana Republic in-house
Year: 2013
Target: Gays
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In one of many plays on the Human Rights Campaign equal sign, turned red and white in honor of the US Supreme Court landmark decision on marriage equality, Banana Republic creates the equal symbol using stacks of red or white polo shirts in this Facebook promotion.

The text reads: Join us in the celebration of marriage equality and love for all by sharing a photo of you and your loved one. Couples--same and opposite sex--are invited to share their love story..." and promotes the hashtag #BRLove4All

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