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Qantas Airways - First Gay Airline Commercial

Company: Qantas Airways
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Brand: Qantas Airways
Ad Title: First Gay Airline Commercial
Business Category: Airlines
Media Outlets: Event Program Ads
Country: Australia
Region: Australia/New Zealand
Agency: Out Now Consulting
Year: 1996
Target: Business-to-Business
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Ominous music accompanies black and white imagery of various street scenes and buildings. A frustrated worker leaves his desk joined by images from a bar. An abrupt change in music and scene then takes place, switching to idyllic Hawaiian panoramas. Numerous depictions of men on vacation follow; cruising with the top down, sunning at the beach, playing affectionately in the sand, and relaxing in the ocean. This was the first gay airline ad of its time; shown at an Expo for Qantas executives.

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