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Gay issues awareness - Homosexual Baby

Company: Regione Toscana
    View Company Scorecard | Contact Company
Brand: Gay issues awareness
Ad Title: Homosexual Baby
Business Category: Regional/Local Politics
Media Outlets: Print
Country: Italy
Region: Europe
Agency: unknown
Year: 2007
Target: Gays & Mainstream
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2007 ad launched by Tuscany's regional government depicting a newborn baby with a hospital bracelet that says “Homosexual.” The caption reads: “L’orientamento sessuale non è una scelta” (Homosexuality is not a choice). The ad, which sparked major outrage from Italian conservatives, was used to combat prejudice and discrimination against LGBT individuals.

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