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Ray-Ban - Never Hide

Company: Bausch & Lomb
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Brand: Ray-Ban
Ad Title: Never Hide
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States
Region: US National
Agency: Marcel
Year: 2012
Target: Gays & Mainstream

As part of the 75th anniversary of Ray-Ban, this ad shows two men in suits holding casually hands while walking down the street in the 1930s-40s -- something that would never have happened openly in that time.

The 2007 press release for the ongoing "Never Hide" campaign states, "In its every form, the Ray-Ban campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have, because the most fashionable thing to be is yourself."


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