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The Gap - Love Comes In Every Shade - The New Normal

Company: The Gap
    View Company Scorecard | Contact Company
Brand: The Gap
Ad Title: Love Comes In Every Shade - The New Normal
Business Category: Retail
Media Outlets: Print
Country: United States
Region: US National
Agency: The Gap in-house
Year: 2012
Target: Gays & Mainstream
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The Gap campaign “Love Comes in Every Shade” promotes “puppy love,” “modern love,” “best friend love” and “self love,” among others. The cast of NBC’s “The New Normal” represent “modern love.”

Others in the campaign include Rufus Wainwright and his husband, along with Michael J. Fox and wife, “Boardwalk Empire” actor Jack Huston with his dog Orso, director Gia Coppola, granddaughter of Francis Ford Coppola, and actress Nathalie Love, Aubrey Plaza, from “Parks and Recreation,” appears as “self love.”

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