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The Gap - Love Comes In Every Shade - Rufus Wainwright

Company: The Gap
    View Company Scorecard | Contact Company
Brand: The Gap
Ad Title: Love Comes In Every Shade - Rufus Wainwright
Business Category: Retail
Media Outlets: Print
Country: United States
Region: US National
Agency: The Gap in-house
Year: 2012
Target: Gays & Mainstream
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Musician Rufus Wainwright and his husband, Jorn Weisbrodt, are pictured holding each other.

In a statement released by Gap CMO Seth Farbman to MSNBC, he said "This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection. Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take."

Another ad in the campaign features the cast of NBC’s "The New Normal."

In May, Gap also ran its “Be One” campaign featuring real-life couple "Book of Mormon" actor Rory O’Malley and his boyfriend Gerold Schroeder cuddling inside a single t-shirt, on billboards and bus ads.

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