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The Gap - Be One

Company: The Gap
    View Company Scorecard | Contact Company
Brand: The Gap
Ad Title: Be One
Business Category: Retail
Media Outlets: Poster/Outdoor
Country: United States
Region: US Regional
Agency: The Gap in-house
Year: 2012
Target: Gays & Mainstream
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This billboard appeared in Los Angeles, and features a male couple sharing one (very stretched!) shirt together. The men are real life performer 2011 Tony Award-nominee Rory O'Malley (Book of Mormon) and his boyfriend Gerald Schroeder. O'Malley is also co-founder of Broadway Impact, which is mobilizing the nationwide theater community in support of marriage equality.

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Red Lips
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 2003


Free Souls
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1992


My Chosen Family
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993


Backseat
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993


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Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America
Year: 1993


Cashmere Me
Company: The Gap
Brand: Banana Republic
Country: United States
Region: North America, US Regional
Year: 1999


Put Our Jeans On
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2003


Proud to Supprt the National Center for Lesbian Rights
Company: The Gap
Brand: The Gap
Country:
Region: North America
Year: 2005


Sale
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2004


Gifts of Cheer
Company: The Gap
Brand: The Gap
Country: United States
Region: North America
Year: 2003


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