AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Print Ad Library: The Gap - The Gap

Company: The Gap
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Brand: The Gap
Ad Title: Be One
Business Category: Retail
Media Outlets: Poster/Outdoor
Country: United States
Region: US Regional
Agency: The Gap in-house
Year: 2012
Target: Gays & Mainstream

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This billboard appeared in Los Angeles, and features a male couple sharing one (very stretched!) shirt together. The men are real life performer 2011 Tony Award-nominee Rory O'Malley (Book of Mormon) and his boyfriend Gerald Schroeder. O'Malley is also co-founder of Broadway Impact, which is mobilizing the nationwide theater community in support of marriage equality.

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