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Target - Be Yourself, Together

Company: Target Corp.
    View Company Scorecard | Contact Company
Brand: Target
Ad Title: Be Yourself, Together
Business Category: Retail
Media Outlets: Interactive
Country: United States
Region: US National
Agency: Target Corp. in-house
Year: 2012
Target: Gays
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This interactive ad appeared on several wedding websites, featuring two men gazing into each other's eyes with the slogan: "Be yourself, together. Build a Target Wedding Gift Registry as unique as the two of you." This ad was one of several couples, also including a biracial couple and a young white couple.

Ironically, Minnesota-based Target is not officially in support of same-sex marriage.

Target Spokeswoman Molly Snyder, reportedly said in a statement that the company was neutral on a proposed state amendment to define marriage as between a man and a woman. (The measure failed.)

"The Target Wedding Registry advertising campaign is designed to reach all guests and represent the diversity of communities we serve. At the heart of our company are core values which include Target's long-standing commitment to create an environment where all of our team members and guests feel welcome, valued and respected. We believe our current marketing is consistent with this value."

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