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J. Crew - Happy Together

Company: J. Crew Group
    View Company Scorecard | Contact Company
Brand: J. Crew
Ad Title: Happy Together
Business Category: Retail
Media Outlets: Catalog
Country: United States
Region: US National
Agency: J. Crew in-house
Year: 2011
Target: Gays & Mainstream

This May 2011 catalog ad -- part of a love-themed issue -- features real employees as models, interracial male couple J. Crew designer Somsack Sikhounmuong and his boyfriend, Micah.

A month earlier, J. Crew president and creative director Jenna Lyons featured an image of her painting her son’s toenails pink in the company’s monthly newsletter with the caption ”Lucky for me I ended up with a boy whose favorite color is pink.”


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