Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Amtrak - Priceless Family Moments Are Now Affordable (female)

Company: National Railroad Passenger Corp.
    View Company Scorecard | Contact Company
Brand: Amtrak
Ad Title: Priceless Family Moments Are Now Affordable (female)
Business Category: Transportation
Media Outlets: Print
Country: United States
Region: US National
Agency: Images, U.S.A.
Year: 2012
Target: Gays
none

This print ad comes in two versions -- either a male or female couple with child -- and is part of the ongoing Ride With Pride campaign (www.amtrakridewithpride.com). The ad highlights a half-price promotion for children.

Amtrak is partially government-funded and allocates about 10 percent of its media budget (although that amount fluctuates) to diversity initiatives including to the LGBT community.

Nashville's BNA Talent Group, which promotes itself as the first GLBT casting division in the region, oversaw casting on the campaign.

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement