Are they raising funds for HIV/AIDS?
No, infact the advert doesn’t even mention the issue despite the connotations and the black and red silhouette photo of Queen front-man Freddie Mercury. The Mercury Phoenix Trust might have something to say on the matter considering they also use this iconic image but unlike the LGF they have the rights to use Mercury’s name and image for the purposes of raising funds for HIV/AIDS related causes as it was established by Mercury’s fellow band members after his death.
So why have they specifically chosen this iconic image to raise funds?
The hidden implication of this fundraising campaign by the cash-strapped Lesbian and Gay Foundation suggests that if you are facing an early death from AIDS (as Freddie Mercury sadly did) and you’ve got a bit of spare cash set aside that could infact still be sitting in the bank once you’re dead and buried then you might be wise to give it to them in the hope it’s a worthy cause.