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Disaronno Originale - Italian. Sensual. Warm.

Company: Bacardi Ltd.
    View Company Scorecard | Contact Company
Brand: Disaronno Originale
Ad Title: Italian. Sensual. Warm.
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1999
Target: Gays
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A rare, lesbian-themed alcohol ad.

Alcohol is by far the most crowded category in gay marketing, with over 40 brands jostling for attention. Perhaps the most consistent presence has been Seagram's Absolut vodka for over 17 years, but Miller Brewing Co. has also had a mixed presence in gay media since the mid-1970s. Somewhat impervious to early fears of criticism from religious conservatives that other marketers worried about, so-called "sin products" such as alcohol also had something no other marketers did before the 1990s – an easily quantifiable marketplace: gay bars. They didn't need to do research to find out how much gays purchased their products, they just looked at their sales.

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Janice , Irving, TX
Absolutely lovely :D Those are just the kind of girls I like, and it's nice that they're showing that some girls like each other, rather than just having "hot" twins posing together (I'm looking at you, Budweiser). Very tasteful and it makes me get those warm fuzzies.

Audrey Gilles , Brattlebero, VT
Original, stated, tasteful.

Helen , Bradenton, FL
Very classy & erotic. Nothing more than an embrace, but very sensual.

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Come Out...And Stay Out
Company: Bacardi Ltd.
Brand: Bacardi
Country: United States
Region: North America
Year: 2002


Tom, Dick & Harry By Day
Company: Bacardi Ltd.
Brand: Bacardi
Country: United States
Region: North America
Year: 2000


Legs
Company: Bacardi Ltd.
Brand: Disaronno Originale
Country: Canada
Region: North America
Year: 1998


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