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Cadillac - Life. Liberty. And the Pursuit.

Company: General Motors Corp.
    View Company Scorecard | Contact Company
Brand: Cadillac
Ad Title: Life. Liberty. And the Pursuit.
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: North America
Agency: Modernista
Year: 2007
Target: Gays
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Derrick , Bandon, OR
It's a very subtle insinuation, no GLBT branding or even hint of our branding. As for being gay friendly, the passenger has a feminine hair cut, the sideburns are shaved and if looked at quickly, it appears to just be a woman with a men's style shirt on. I understand the inuendo, the driver wearing trendy "gay" clothes and stubble. It's a start and nice to see my current car's maker is stepping up to the plate.

A. Barger , Palm Springs, CA
One grim-looking guy sitting next to an androgynous, anonymous humanoid, and pointedly ignoring said humanoid (don't look, they might think we're - gulp -together!), does not, in my mind, constitute gay advertising. They said they were going for emotion in this campaign. This is oddly devoid of any emotion whatsoever - no joy, no love, not even friendship. What a sham!

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Major Pride
Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America, US Regional
Year: 2004


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Company: General Motors Corp.
Brand: Cadillac
Country: United States
Region: North America, US Regional
Year: 2003


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Company: General Motors Corp.
Brand: Chevrolet Colorado Truck
Country: United States
Region: North America
Year: 2005, 2004, 2003


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Company: General Motors Corp.
Brand: Chevrolet Venture
Country: United States
Region: North America
Year: 1997


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Company: General Motors Corp.
Brand: DIRECTV
Country: United States
Region: North America
Year: 2005


Peyton Manning - Bruschetta
Company: General Motors Corp.
Brand: DIRECTV
Country: United States
Region: North America
Year: 2001


Love Tap
Company: General Motors Corp.
Brand: DIRECTV
Country: United States
Region: North America
Year: 2001


I Love You
Company: General Motors Corp.
Brand: DIRECTV
Country: United States
Region: North America
Year: 2000, 2001


GMequality
Company: General Motors Corp.
Brand: General Motors
Country:
Region: North America
Year: 2005


Kisses
Company: General Motors Corp.
Brand: General Motors
Country: Canada
Region: North America
Year: 2002


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