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Bud Light - Bottle Pride

Company: Anheuser-Busch InBev
    View Company Scorecard | Contact Company
Brand: Bud Light
Ad Title: Bottle Pride
Business Category: Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 1998
Target: Gays
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Anheuser-Busch, along with Miller Brewing Co., have the distinction of being among the few companies that advertises in gay media and also have a mainstream media commercial with a gay theme.

This ad is a campy celebration of Gay Pride.

Beer companies are well represented in The Commercial Closet, largely due to an effort in the mid-1990s to pull away from the industry's longterm sexist advertising themes that objectified women. Such commercials were summed up by the Swedish Bikini Team ads from Stroh Brewing Co. for Old Milwaukee. Looking for new material to mine, brewers began extensively playing with gay and transgender themes in their advertising. However, because beer drinkers are stereotypically macho, the tone of many of the ads were more negative.

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John , Ft. Lauderdale, FL
Is the beer gay? I think not. Want gays to buy your beer? Then donate money to gay and lesbian causes and they will purchase it. You have no idea how the gay community wants and needs your support. So who is conning whom here? Do you really think donning the rainbow colors will do it? Not for me, but keep trying.

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3 a.m. Adventure
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2007


Be Yourself (Guys)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (Girls)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Be Yourself (women)
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Bottle
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Diverse/Males
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Diverse/Female
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2005


Rainbow Pair
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2003


Dance
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


Latin
Company: Anheuser-Busch InBev
Brand: Bud Light
Country: United States
Region: North America
Year: 2004


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