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American Express - Free Yourself

Company: American Express Co.
    View Company Scorecard | Contact Company
Brand: American Express
Ad Title: Free Yourself
Business Category: Financial Services
Media Outlets: Print
Country: United States
Region: North America
Agency: Mox Media
Year: 2006
Target: Gays
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Anonymous , Jersey City, NJ
I feel there is a disconnect between these two subjects. I really don't buy the image of them as a gay couple. They look more like buddies, one perhaps a bit fem but still it doesn't read as a gay "couple". Also, holding hands is symbolic but you can barely see their hands. Instead they look like amputees. I appreciate the liberal effort but the art direction and weak tag line did not paint the picture with clarity. I had no idea of the ad's objective.

Alvin , New York, NY
This ad, in it's progressive nature, captures the true essence of living free: free to work, free to travel, free to be. Amex being the most featured, ominpresent brand in the market has taken on a new, important role in helping LGBT citizens who own and operate small business achieve new heights, all the whilst remaining true to their identity.

The world is a large enough place for everyone to succeed. And if AMEX provides leveraging power to do so, then kudos to the people behind this spirited campaign.

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Company: American Express Co.
Brand: American Express
Country: United States
Region: North America
Year: 2006


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Region: North America
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Region: North America
Year: 2004


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Country: United States
Region: North America
Year: 2004


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Company: American Express Co.
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Region: North America
Year: 2004


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Company: American Express Co.
Brand: American Express
Country: United States
Region: North America
Year: 1995


There's One Economy You Can Be Optimistic About. Yours.
Company: American Express Co.
Brand: American Express
Country: United States
Region: North America
Year: 2003


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Company: American Express Co.
Brand: American Express
Country: United States
Region: North America
Year: 2002


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