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Cabinet Greco & Nomary - Man & Baby

Company: Cabinet Greco & Nomary
    View Company Scorecard | Contact Company
Brand: Cabinet Greco & Nomary
Ad Title: Man & Baby
Business Category: Financial Services
Media Outlets: Print
Country: France
Region: Europe
Agency: unknown
Year: 2006
Target: Gays
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The ad's headline translates to: "Because the ways of life change, we consider new solutions with you."

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M.R. , New York, NY
I honestly don't see anything *really* gay about this ad -- at least, not without some sort of context to place it in. While the whole thing does suggest that it's targeted towards gays (posh ambience, tasteful, healthy dose of beefcake, the pairings of older black man/Asian infant, laptop/bottle, and unusual family configuration/conservative service), I think the whole "changing lifestyle/new solutions" thing is the biggest point here -- the entire image is a study in conventional unconventionality even without a gay angle. Perhaps the message is: even if you happen to be a hip, older black man with an apparently adopted baby, if you've got money, we'll be able to tell you how best to use it -- simple and not very gay at all.

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Two Fathers
Company: Cabinet Greco & Nomary
Brand: Cabinet Greco & Nomary
Country: France
Region: Europe
Year: 2006


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