It earns an "Equal" rating because the fact that Richard Hatch is openly gay renders itself irrelevant in the context of this ad.
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California Milk Processing Board - Got Milk?

Company: California Milk Processing Board
    View Company Scorecard | Contact Company
Brand: California Milk Processing Board
Ad Title: Got Milk?
Business Category: Non-Alcoholic Beverages
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: Lowe Worldwide
Year: 2000
Target: Mainstream
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Richard Hatch, the million-dollar victor of the original popular television reality show Survivor, is standing shirtless on a beach raising a jug of milk to the sky.

The text reads: "The strong survive. Milk has nine essential nutrients active bodies need. And that makes everyone a winner. No matter how the tribal council votes."

It earns an "Equal" rating because the fact that Richard Hatch is openly gay renders itself irrelevant in the context of this ad.

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